Context
SB Capital, a Dubai real-estate agency, needed both a public website and an internal admin CRM to run its sales operation.
[ Screenshot: CRM pipeline kanban ]
My role
Independent client engagement, delivered end-to-end with AI-assisted development: I designed the product and shipped it — leads management, a pipeline kanban and an analytics view.
Process
Beyond features, the engagement covered the unglamorous work that makes products real: a language-toggle overhaul, a performance audit that cut bundle size by 47%, security hardening (sanitization, bot guards) and SEO improvements across multiple releases.
[ Screenshot: analytics dashboard ]
Results
- −47%bundle size after the performance audit
- 3CRM modules: leads, pipeline, analytics